Introducing Intelligent Content Optimization

LookBookHQ makes content relevant again by making every moment count.

Introducing Intelligent Content Platform

We live in a noisy, cluttered, busy world. On a daily basis, one of the biggest challenges marketers face is cutting through the noise. We live in an attention-starved economy. The attention span of the average person is short (about 8.25 seconds to be precise) and it’s a precious commodity. So what do you do […]

The Benefits of Servant Leadership

Guest Post by Daniel Incandela I often say that my responsibility as a leader is to drive a vision, defer credit to the right people, get approvals, remove obstacles, find budget, and be nice. My personal leadership style didn’t have a specific ideology attached to it, but I recently learned about Servant Leadership. The concept […]

Why I Believe in the Future of Email

And why I believe Sigstr is poised to win in the era of authentic marketing.

Sigstr Future Email

If you’re like most people, you start your day and end your day in your email inbox. With as much talk of newer, emerging channels like Slack or Snapchat, email is still the workhorse of digital marketing. This was true ten years ago, and it’s still true today. Marketers love email for two core reasons […]

5 Eye Opening Traits of High Performing Marketing Orgs

Exclusive Research from Salesforce

High Performing Marketing Orgs

Salesforce recently completed new research identifying the key traits of high performing marketing organizations, and the results are eye opening. The data from over 7,000 marketers around the world provides a roadmap to becoming a high performing marketing organization, and the findings are surprising! The most surprising discovery is, marketing tactics don’t matter. The data […]

[VIDEO] Inside Indiana Tech: Tech Momentum, Challenges and Opportunities, Venture Funding

Tech Town Hall with Gerry Dick from Inside INdiana Business

Indiana tech

If you have followed the Indy tech scene, you will recognize the name Gerry Dick who helps shine the spotlight on Indiana businesses through his Inside INdiana Business broadcasts. I have long admired Gerry’s ability to highlight others and encourage the ecosystem. As part of a special broadcast, I was able to join the IIB […]

Building the Midwest: Money. Liquidity. Talent?

talent

This is a guest post by Nick Cromydas. A funny thing seems to be happening locally in the Midwest startup ecosystem. Raising money no longer seems to be the biggest challenge for early-stage companies. What?! Crazy, right? It’s a big change from what I remember five years ago. Back then, if you wanted to get […]

The Secret Ingredient to Building Effective Relationships

The Power of Mutual Perspective

perspective

A wise man once said to “Seek first to understand, then to be understood.” It seems increasingly rare to find leaders who harness this mindset. Seeking to understand others first is not anyone’s natural tendency. I think this is why it stands out so much when we experience it. In the VC world, we often […]

How to Succeed as a CMO Today

Evolution of the Modern CMO

CMO

In 2006, I took my first role as a CMO of a B2B software company. I can remember the reaction of my friends and peers like it was yesterday. A neighbor asked how I became a Chief Medical Officer (a different kind of CMO) so quickly, and I think the rest thought I had simply […]

5 Key Factors to Create An Active Startup Ecosystem Flywheel

startup

This Blog Post has been Adapted from its Original Publication in October 2015 One of the most enjoyable aspects of my role with Hyde Park Venture Partners is getting to see some of the most dynamic tech ecosystems around the country. As a firm we focus on high growth, recurring revenue type businesses – usually […]

4 Ways to Ignite Your Workforce

Unlock the Power of Your Company’s Greatest Asset

Employee

I love hearing details about a company’s growth story when they pitch to me. But, revenue alone certainly doesn’t provide a clear picture of everything that is happening. The tell-tale sign of organizational health is the quality of employee engagement. Success in this area takes a group effort. Of course, the CEO and other key […]