Buying Software Should Not Require Magic

Some things just don’t make sense, but somehow, we tend to accept them at face value. It’s amazing to me that we can get far more detailed, credible, and real-time reviews on where to go to dinner tonight than I can for a CRM or HR software platform, yet companies spend billions of dollars each […]

Terminus and the Account-Based Marketing Revolution

If you take a look back on the waves of innovation in marketing cloud technology, you will notice that a big category seems to emerge every four to five years. Dating back to the dotcom era, it was the emergence of CRM platforms, then email marketing platforms, followed by social, and marketing automation. In these […]

5 Steps to Building Your Marketing Team

Focus on These 5 Areas to Drive Impact

Guest Post by Daniel Incandela When building out a marketing function, there are an endless number of things you can do. And that’s the problem. Earlier this year, the Wall Street Journal reported that the average tenure of a Chief Marketing Officer dropped another 6 months in the past two years. That puts the total […]

Meet The 7 Personas Of The Modern CMO

No Marketer is an Island

This article was originally a top performing post on CMO.com. The CMO role is truly unique. Unlike the more established C-suite roles, such as CEO, CFO, and COO, the CMO is relatively new—and thus more immature. Roles like these take years (even decades) to define and grow into. Complicating reality even more: Of all the roles […]

March Marketing Madness

Cutting Through the MarTech Noise as an Operator + Investor

March Marketing Madness

You don’t have to look at the calendar to know that Spring is here… you can feel it in the air. In Indiana, this can only mean one thing: basketball. Living in Indianapolis for the past decade has taught me that life and basketball are virtually inseparable for Hoosiers. With March Madness well underway, we’ve […]

A New Era of Marketing: Business to Human

B2B and B2C are Dead; Being Relevant Demands Authenticity

This article was originally a contributed post to Convince and Convert. As I reflect on over 20 years in marketing, I’ve come to an obvious, yet important realization: Marketing just isn’t the same as it once was. And that’s okay. In fact, it’s more than okay—it’s the way it should be. In the past, marketing […]

The Fundamentals of a Successful CMO Scorecard

A Scorecard Template from a Marketing Ops Expert

Over the past ten years, I’ve spent plenty of quality time up to my elbows in spreadsheets trying to arrive at the perfect CMO Scorecard. Unfortunately, there are very few products on the market that easily and intuitively present the most important marketing KPIs. To have a clean and concise visual presentation that prevents confusion, […]

The 5 Key Trends Driving a Transformation in SaaS

In the past five years, SaaS has become a global phenomenon. As Tom Tunguz recently pointed out, SaaS is not just a trend… it’s here to stay. The past twenty years have seen the software industry increasingly migrate from on-prem solutions to the cloud. SaaS has gone from being the exception to the norm. Last week, […]

The Secret Weapon for Building Great Culture

On Sunday, we witnessed an unbelievable finish to Super Bowl LI. Love the Patriots or hate them, they know how to win. Being a Colts fan, I’m personally not a card-carrying member of the Pats’ Fan Club (not even close), but the power of the Patriots’ culture is hard to deny. They have built a […]