The Secret Ingredient to Building Effective Relationships

The Power of Mutual Perspective

A wise man once said to “Seek first to understand, then to be understood.” It seems increasingly rare to find leaders who harness this mindset. Seeking to understand others first is not anyone’s natural tendency. I think this is why it stands out so much when we experience it. In the VC world, we often […]

How to Succeed as a CMO Today

Evolution of the Modern CMO

In 2006, I took my first role as a CMO of a B2B software company. I can remember the reaction of my friends and peers like it was yesterday. A neighbor asked how I became a Chief Medical Officer (a different kind of CMO) so quickly, and I think the rest thought I had simply […]

5 Key Factors to Create An Active Startup Ecosystem Flywheel

This Blog Post has been Adapted from its Original Publication in October 2015 One of the most enjoyable aspects of my role with Hyde Park Venture Partners is getting to see some of the most dynamic tech ecosystems around the country. As a firm we focus on high growth, recurring revenue type businesses – usually […]

4 Ways to Ignite Your Workforce

Unlock the Power of Your Company’s Greatest Asset

I love hearing details about a company’s growth story when they pitch to me. But, revenue alone certainly doesn’t provide a clear picture of everything that is happening. The tell-tale sign of organizational health is the quality of employee engagement. Success in this area takes a group effort. Of course, the CEO and other key […]

Making the Most of Coffee Meetings

Ever since IBM acquired Xtify, I have been flooded with requests to “have” coffee. Whether deserved or not, an exit to a sought-after acquirer makes you a pseudo-oracle.  I am usually flattered, often assent, but too frequently disappointed.  Some people just don’t know how to prepare for coffee. In an age of ubiquitous Starbucks and […]

Buying Software Should Not Require Magic

Some things just don’t make sense, but somehow, we tend to accept them at face value. It’s amazing to me that we can get far more detailed, credible, and real-time reviews on where to go to dinner tonight than I can for a CRM or HR software platform, yet companies spend billions of dollars each […]

Terminus and the Account-Based Marketing Revolution

If you take a look back on the waves of innovation in marketing cloud technology, you will notice that a big category seems to emerge every four to five years. Dating back to the dotcom era, it was the emergence of CRM platforms, then email marketing platforms, followed by social, and marketing automation. In these […]

5 Steps to Building Your Marketing Team

Focus on These 5 Areas to Drive Impact

Guest Post by Daniel Incandela When building out a marketing function, there are an endless number of things you can do. And that’s the problem. Earlier this year, the Wall Street Journal reported that the average tenure of a Chief Marketing Officer dropped another 6 months in the past two years. That puts the total […]

Meet The 7 Personas Of The Modern CMO

No Marketer is an Island

This article was originally a top performing post on CMO.com. The CMO role is truly unique. Unlike the more established C-suite roles, such as CEO, CFO, and COO, the CMO is relatively new—and thus more immature. Roles like these take years (even decades) to define and grow into. Complicating reality even more: Of all the roles […]