5 Essentials of Building Effective Partnerships

Takeaways from two leading startup execs.

The fastest way to build a brand is on the shoulders of giants. However, I often see companies struggling to know how to unlock the power of partnerships. It’s certainly one thing that non-coastal startups can learn from the coastal companies… I recently wrote about how this is one of the most underrated growth drivers […]

The Power of Partnerships with Terminus and Sigstr

Join me for a live video conversation with Sangram Vajre and Dan Hanrahan

Please join me for a live video conversation on October 31st with Sangram Vajre (CMO and Cofounder of Terminus) and Dan Hanrahan (Founder and President of Sigstr). Both Sigstr and Terminus have increased their emphasis on partnerships, specifically, with HubSpot. Sangram and Dan will share their insights for building win-win partnerships, how to navigate the […]

Community Matters: Introducing the Indy Marketing Connection

Community Matters- Introducing the Indy Marketing Connection

I have been fortunate to have had great working experiences as a marketer at P&G, Coca-Cola, WebTrends and ExactTarget, and as a result, the opportunity to live in four amazing cities: Cincinnati, Atlanta, Portland and Indianapolis. In fact, each of these cities has built a real center of gravity around tech and marketing. I believe […]

The Most Underrated Growth Driver for Startups

The Fastest Way to Build Brand and Fuel Growth

The Most Underrated Growth Driver for Startups

One of the most common pieces of advice I share with founders whenever possible is to focus on channel partnerships. In my opinion, the lack of emphasis on partnerships is the single most underrated lever of growth for startups, particularly in the Midwest. I truly believe the best way to build your brand is on […]

Introducing Intelligent Content Optimization

LookBookHQ makes content relevant again by making every moment count.

Introducing Intelligent Content Platform

We live in a noisy, cluttered, busy world. On a daily basis, one of the biggest challenges marketers face is cutting through the noise. We live in an attention-starved economy. The attention span of the average person is short (about 8.25 seconds to be precise) and it’s a precious commodity. So what do you do […]

The Benefits of Servant Leadership

Guest Post by Daniel Incandela I often say that my responsibility as a leader is to drive a vision, defer credit to the right people, get approvals, remove obstacles, find budget, and be nice. My personal leadership style didn’t have a specific ideology attached to it, but I recently learned about Servant Leadership. The concept […]

Why I Believe in the Future of Email

And why I believe Sigstr is poised to win in the era of authentic marketing.

Sigstr Future Email

If you’re like most people, you start your day and end your day in your email inbox. With as much talk of newer, emerging channels like Slack or Snapchat, email is still the workhorse of digital marketing. This was true ten years ago, and it’s still true today. Marketers love email for two core reasons […]

5 Eye Opening Traits of High Performing Marketing Orgs

Exclusive Research from Salesforce

High Performing Marketing Orgs

Salesforce recently completed new research identifying the key traits of high performing marketing organizations, and the results are eye opening. The data from over 7,000 marketers around the world provides a roadmap to becoming a high performing marketing organization, and the findings are surprising! The most surprising discovery is, marketing tactics don’t matter. The data […]

[VIDEO] Inside Indiana Tech: Tech Momentum, Challenges and Opportunities, Venture Funding

Tech Town Hall with Gerry Dick from Inside INdiana Business

Indiana tech

If you have followed the Indy tech scene, you will recognize the name Gerry Dick who helps shine the spotlight on Indiana businesses through his Inside INdiana Business broadcasts. I have long admired Gerry’s ability to highlight others and encourage the ecosystem. As part of a special broadcast, I was able to join the IIB […]

Building the Midwest: Money. Liquidity. Talent?

talent

This is a guest post by Nick Cromydas. A funny thing seems to be happening locally in the Midwest startup ecosystem. Raising money no longer seems to be the biggest challenge for early-stage companies. What?! Crazy, right? It’s a big change from what I remember five years ago. Back then, if you wanted to get […]