5 Key Factors to Create An Active Startup Ecosystem Flywheel

startup

This Blog Post has been Adapted from its Original Publication in October 2015 One of the most enjoyable aspects of my role with Hyde Park Venture Partners is getting to see some of the most dynamic tech ecosystems around the country. As a firm we focus on high growth, recurring revenue type businesses – usually […]

4 Ways to Ignite Your Workforce

Unlock the Power of Your Company’s Greatest Asset

Employee

I love hearing details about a company’s growth story when they pitch to me. But, revenue alone certainly doesn’t provide a clear picture of everything that is happening. The tell-tale sign of organizational health is the quality of employee engagement. Success in this area takes a group effort. Of course, the CEO and other key […]

Making the Most of Coffee Meetings

coffee meetings

Ever since IBM acquired Xtify, I have been flooded with requests to “have” coffee. Whether deserved or not, an exit to a sought-after acquirer makes you a pseudo-oracle.  I am usually flattered, often assent, but too frequently disappointed.  Some people just don’t know how to prepare for coffee. In an age of ubiquitous Starbucks and […]

Buying Software Should Not Require Magic

G2 Crowd

Some things just don’t make sense, but somehow, we tend to accept them at face value. It’s amazing to me that we can get far more detailed, credible, and real-time reviews on where to go to dinner tonight than I can for a CRM or HR software platform, yet companies spend billions of dollars each […]

Terminus and the Account-Based Marketing Revolution

Terminus

If you take a look back on the waves of innovation in marketing cloud technology, you will notice that a big category seems to emerge every four to five years. Dating back to the dotcom era, it was the emergence of CRM platforms, then email marketing platforms, followed by social, and marketing automation. In these […]

5 Steps to Building Your Marketing Team

Focus on These 5 Areas to Drive Impact

Marketing Team

Guest Post by Daniel Incandela When building out a marketing function, there are an endless number of things you can do. And that’s the problem. Earlier this year, the Wall Street Journal reported that the average tenure of a Chief Marketing Officer dropped another 6 months in the past two years. That puts the total […]

Meet The 7 Personas Of The Modern CMO

No Marketer is an Island

CMO

This article was originally a top performing post on CMO.com. The CMO role is truly unique. Unlike the more established C-suite roles, such as CEO, CFO, and COO, the CMO is relatively new—and thus more immature. Roles like these take years (even decades) to define and grow into. Complicating reality even more: Of all the roles […]

March Marketing Madness

Cutting Through the MarTech Noise as an Operator + Investor

Marketing

You don’t have to look at the calendar to know that Spring is here… you can feel it in the air. In Indiana, this can only mean one thing: basketball. Living in Indianapolis for the past decade has taught me that life and basketball are virtually inseparable for Hoosiers. With March Madness well underway, we’ve […]

A New Era of Marketing: Business to Human

B2B and B2C are Dead; Being Relevant Demands Authenticity

Marketing: business to human

This article was originally a contributed post to Convince and Convert. As I reflect on over 20 years in marketing, I’ve come to an obvious, yet important realization: Marketing just isn’t the same as it once was. And that’s okay. In fact, it’s more than okay—it’s the way it should be. In the past, marketing […]