4 Qualities of the Best Marketing Leaders

Salesforce Marketing Cloudcast: Episode #50

marketing leaders

I was thrilled to recently join the Salesforce Marketing Cloudcast for their 50th episode. The show is an exceptional resource for marketers. Heike Young and Joel Book, were key members on my team at ExactTarget, and they do an amazing job hosting the show. In the episode below, we cover a lot of ground, including four […]

How to Build a Killer Demand Gen Plan

5 Essential Inputs and a Template to Help You Crush It

Demand Gen plan

I believe crushing demand gen is incredibly important for early stage startups. One of the common executional gaps I see marketing leaders making is not knowing how to build the plan to get there. Truthfully, it’s not that hard – I think we’ve just overcomplicated the issue. Like most things in marketing (and perhaps in business […]

What SaaS Companies are Doing Wrong with Their Marketing

SaaStr Podcast: Episode 56

SaaStr Podcast

I have been a huge fan and follower of the SaaStr community for a while now. Jason Lemkin and his team at SaaStr are constantly producing fantastic content for SaaS leaders and enthusiasts. A fantastic addition to this was the SaaStr podcast, which was started by rockstar, Harry Stebbings. You may recognize Harry’s name from […]

Marketing, Scaling, & Investing in Startups

Marketing, scaling, & investing

Recently, I sat down with Scott Dorsey for High Alpha’s monthly speaker series. Scott is not only a great friend, but an incredible leader who I was privileged to work alongside at ExactTarget. In the video below, we cover some of my passion topics: Scaling marketing efforts and driving demand Sales and marketing alignment Investing […]

Demand Gen vs. Branding: Which is More Important?

Demand Gen vs. Branding

This post is the first in a three-part series on Demand Gen. You can find the second and third posts here: “How to Build a Killer Demand Gen Plan” and “Building Your Sales Machine.” Feel free to comment below and share with your team. Where to begin? This is the question many startup founders and marketing […]

The One Way to Guarantee You Won’t Succeed in Business

Succeed in Business - Prioritization

This post originally was published on LinkedIn Pulse. I am guessing you have more tasks on your to-do list this week than you can possibly accomplish. I am also betting that more days than not you feel overwhelmed by seemingly conflicting priorities and struggle with where to start (or even stop). I’ll confess, as I’ve […]

My Recommended Reading List

Table of Contents: Business and Leadership: Good to Great: Why Some Companies Make the Leap…And Others Don’t Great by Choice: Uncertainty, Chaos, and Luck – Why Some Thrive Despite Them All The First 90 Days: Proven Strategies for Getting Up to Speed Faster and Smarter, Updated and Expanded The Breakthrough Company: How Everyday Companies Become […]

Top 5 Blogs for Any Entrepreneur

Below are five of my favorite sources of content. These authors span the gap of venture capital, SaaS, marketing, tech, and entrepreneurship and the intersection of them all as well. With so much content available, I have found these to be the blogs I read most consistently. Brad Feld – www.feld.com Brad is a world […]

Never Hire People Without These 3 Characteristics

The Importance of Digging Beyond the Candidate's Resume

hiring characteristics

This article originally appeared in the Huffington Post. I’ve been fortunate enough to have hired hundreds of people over the course of my career. Now, I’m certainly not an HR expert, and hiring is not a fool-proof system. However, looking back, my most successful hires weren’t those with a specific degree, experience, or intelligence level […]

Why Gray Hair is Optional for the Modern CMO

Three Trends Revolutionizing Marketing

Modern CMO

Recently, I was interviewed by Kyle Lacy of OpenView Labs for my thoughts on 3 Trends Revolutionizing Marketing. Thanks for reading.     “Not to date myself, but when I started in marketing twenty years ago, it was a totally different world,” says Tim Kopp, former CMO of ExactTarget, advisor, board member, and General Partner at Hyde […]