The Benefits of Servant Leadership

Guest Post by Daniel Incandela I often say that my responsibility as a leader is to drive a vision, defer credit to the right people, get approvals, remove obstacles, find budget, and be nice. My personal leadership style didn’t have a specific ideology attached to it, but I recently learned about Servant Leadership. The concept […]

5 Eye Opening Traits of High Performing Marketing Orgs

Exclusive Research from Salesforce

High Performing Marketing Orgs

Salesforce recently completed new research identifying the key traits of high performing marketing organizations, and the results are eye opening. The data from over 7,000 marketers around the world provides a roadmap to becoming a high performing marketing organization, and the findings are surprising! The most surprising discovery is, marketing tactics don’t matter. The data […]

The Secret Ingredient to Building Effective Relationships

The Power of Mutual Perspective

perspective

A wise man once said to “Seek first to understand, then to be understood.” It seems increasingly rare to find leaders who harness this mindset. Seeking to understand others first is not anyone’s natural tendency. I think this is why it stands out so much when we experience it. In the VC world, we often […]

4 Ways to Ignite Your Workforce

Unlock the Power of Your Company’s Greatest Asset

Employee

I love hearing details about a company’s growth story when they pitch to me. But, revenue alone certainly doesn’t provide a clear picture of everything that is happening. The tell-tale sign of organizational health is the quality of employee engagement. Success in this area takes a group effort. Of course, the CEO and other key […]

The Secret Weapon for Building Great Culture

Culture

On Sunday, we witnessed an unbelievable finish to Super Bowl LI. Love the Patriots or hate them, they know how to win. Being a Colts fan, I’m personally not a card-carrying member of the Pats’ Fan Club (not even close), but the power of the Patriots’ culture is hard to deny. They have built a […]

4 Qualities of the Best Marketing Leaders

Salesforce Marketing Cloudcast: Episode #50

marketing leaders

I was thrilled to recently join the Salesforce Marketing Cloudcast for their 50th episode. The show is an exceptional resource for marketers. Heike Young and Joel Book, were key members on my team at ExactTarget, and they do an amazing job hosting the show. In the episode below, we cover a lot of ground, including four […]

Marketing, Scaling, & Investing in Startups

Marketing, scaling, & investing

Recently, I sat down with Scott Dorsey for High Alpha’s monthly speaker series. Scott is not only a great friend, but an incredible leader who I was privileged to work alongside at ExactTarget. In the video below, we cover some of my passion topics: Scaling marketing efforts and driving demand Sales and marketing alignment Investing […]

Never Hire People Without These 3 Characteristics

The Importance of Digging Beyond the Candidate's Resume

hiring characteristics

This article originally appeared in the Huffington Post. I’ve been fortunate enough to have hired hundreds of people over the course of my career. Now, I’m certainly not an HR expert, and hiring is not a fool-proof system. However, looking back, my most successful hires weren’t those with a specific degree, experience, or intelligence level […]

Is Marketing the Linchpin of Building Culture?

5 Basics that Lead to a Genuine, Lasting Culture

Building Culture

“People are a company’s greatest asset.” Does this sound familiar? I am sure we all have heard this phrase repeated countless times. These are wise words that I firmly believe in. However, talk is very cheap. Perhaps a better question is how many company leaders do you actually see treating employees as their greatest asset? […]