The Secret Weapon for Building Great Culture

On Sunday, we witnessed an unbelievable finish to Super Bowl LI. Love the Patriots or hate them, they know how to win. Being a Colts fan, I’m personally not a card-carrying member of the Pats’ Fan Club (not even close), but the power of the Patriots’ culture is hard to deny. They have built a […]

4 Qualities of the Best Marketing Leaders

Salesforce Marketing Cloudcast: Episode #50

I was thrilled to recently join the Salesforce Marketing Cloudcast for their 50th episode. The show is an exceptional resource for marketers. Heike Young and Joel Book, were key members on my team at ExactTarget, and they do an amazing job hosting the show. In the episode below, we cover a lot of ground, including four […]

Marketing, Scaling, & Investing in Startups

Tim Kopp Scott Dorsey High Alpha

Recently, I sat down with Scott Dorsey for High Alpha’s monthly speaker series. Scott is not only a great friend, but an incredible leader who I was privileged to work alongside at ExactTarget. In the video below, we cover some of my passion topics: Scaling marketing efforts and driving demand Sales and marketing alignment Investing […]

Never Hire People Without These 3 Characteristics

The Importance of Digging Beyond the Candidate's Resume

Never Hire Without These 3 Characteristics

This article originally appeared in the Huffington Post. I’ve been fortunate enough to have hired hundreds of people over the course of my career. Now, I’m certainly not an HR expert, and hiring is not a fool-proof system. However, looking back, my most successful hires weren’t those with a specific degree, experience, or intelligence level […]

Is Marketing the Linchpin of Building Culture?

5 Basics that Lead to a Genuine, Lasting Culture

Linchpin of Culture

“People are a company’s greatest asset.” Does this sound familiar? I am sure we all have heard this phrase repeated countless times. These are wise words that I firmly believe in. However, talk is very cheap. Perhaps a better question is how many company leaders do you actually see treating employees as their greatest asset? […]