5 Eye Opening Traits of High Performing Marketing Orgs

Exclusive Research from Salesforce

Salesforce recently completed new research identifying the key traits of high performing marketing organizations, and the results are eye opening. The data from over 7,000 marketers around the world provides a roadmap to becoming a high performing marketing organization, and the findings are surprising! The most surprising discovery is, marketing tactics don’t matter. The data […]

[VIDEO] Inside Indiana Tech: Tech Momentum, Challenges and Opportunities, Venture Funding

Tech Town Hall with Gerry Dick from Inside INdiana Business

If you have followed the Indy tech scene, you will recognize the name Gerry Dick who helps shine the spotlight on Indiana businesses through his Inside INdiana Business broadcasts. I have long admired Gerry’s ability to highlight others and encourage the ecosystem. As part of a special broadcast, I was able to join the IIB […]

How to Succeed as a CMO Today

Evolution of the Modern CMO

In 2006, I took my first role as a CMO of a B2B software company. I can remember the reaction of my friends and peers like it was yesterday. A neighbor asked how I became a Chief Medical Officer (a different kind of CMO) so quickly, and I think the rest thought I had simply […]

Making the Most of Coffee Meetings

Ever since IBM acquired Xtify, I have been flooded with requests to “have” coffee. Whether deserved or not, an exit to a sought-after acquirer makes you a pseudo-oracle.  I am usually flattered, often assent, but too frequently disappointed.  Some people just don’t know how to prepare for coffee. In an age of ubiquitous Starbucks and […]

Terminus and the Account-Based Marketing Revolution

If you take a look back on the waves of innovation in marketing cloud technology, you will notice that a big category seems to emerge every four to five years. Dating back to the dotcom era, it was the emergence of CRM platforms, then email marketing platforms, followed by social, and marketing automation. In these […]

5 Steps to Building Your Marketing Team

Focus on These 5 Areas to Drive Impact

Guest Post by Daniel Incandela When building out a marketing function, there are an endless number of things you can do. And that’s the problem. Earlier this year, the Wall Street Journal reported that the average tenure of a Chief Marketing Officer dropped another 6 months in the past two years. That puts the total […]

Meet The 7 Personas Of The Modern CMO

No Marketer is an Island

This article was originally a top performing post on CMO.com. The CMO role is truly unique. Unlike the more established C-suite roles, such as CEO, CFO, and COO, the CMO is relatively new—and thus more immature. Roles like these take years (even decades) to define and grow into. Complicating reality even more: Of all the roles […]

March Marketing Madness

Cutting Through the MarTech Noise as an Operator + Investor

March Marketing Madness

You don’t have to look at the calendar to know that Spring is here… you can feel it in the air. In Indiana, this can only mean one thing: basketball. Living in Indianapolis for the past decade has taught me that life and basketball are virtually inseparable for Hoosiers. With March Madness well underway, we’ve […]

A New Era of Marketing: Business to Human

B2B and B2C are Dead; Being Relevant Demands Authenticity

This article was originally a contributed post to Convince and Convert. As I reflect on over 20 years in marketing, I’ve come to an obvious, yet important realization: Marketing just isn’t the same as it once was. And that’s okay. In fact, it’s more than okay—it’s the way it should be. In the past, marketing […]