Marketing From the Inside Out

4 Keys to Unlocking Marketing’s Secret Weapon

Marketing has traditionally been viewed as an outward-facing function, saving its best branding and messaging experiences for their customers. While that makes perfect sense in theory, we need to evolve our thinking. Being focused solely on the customer doesn’t cut it anymore. Marketing is about creating the best experiences for everyone your brand interacts with […]

5 Reasons Why B2B Marketing Just Got Sweeter

Account-Based Marketing Leader Terminus Acquires BrightFunnel, Pioneer of B2B Marketing Attribution

Marketers woke up this week to news that cascaded through the martech community: BrightFunnel was being acquired by Terminus. Yes, two incredible companies that marketers love are joining forces to be stronger together. This is a big deal for B2B marketers, but it also matters for sales teams because this duo will help create more […]

Marketing as an Accountable Revenue Function

marketing revenue

It shocks me that so many marketers today still have a “sales vs. marketing” mentality. The way I see it, we all have the same collective goal – to make sure sales hits their numbers. But too many marketers are still running from the metrics instead of towards them – and that has to stop. […]

5 Essentials of Building Effective Partnerships

Takeaways from two leading startup execs.

The fastest way to build a brand is on the shoulders of giants. However, I often see companies struggling to know how to unlock the power of partnerships. It’s certainly one thing that non-coastal startups can learn from the coastal companies… I recently wrote about how this is one of the most underrated growth drivers […]

The Power of Partnerships with Terminus and Sigstr

Join me for a live video conversation with Sangram Vajre and Dan Hanrahan

Please join me for a live video conversation on October 31st with Sangram Vajre (CMO and Cofounder of Terminus) and Dan Hanrahan (Founder and President of Sigstr). Both Sigstr and Terminus have increased their emphasis on partnerships, specifically, with HubSpot. Sangram and Dan will share their insights for building win-win partnerships, how to navigate the […]

Community Matters: Introducing the Indy Marketing Connection

Community Matters- Introducing the Indy Marketing Connection

I have been fortunate to have had great working experiences as a marketer at P&G, Coca-Cola, WebTrends and ExactTarget, and as a result, the opportunity to live in four amazing cities: Cincinnati, Atlanta, Portland and Indianapolis. In fact, each of these cities has built a real center of gravity around tech and marketing. I believe […]

The Most Underrated Growth Driver for Startups

The Fastest Way to Build Brand and Fuel Growth

The Most Underrated Growth Driver for Startups

One of the most common pieces of advice I share with founders whenever possible is to focus on channel partnerships. In my opinion, the lack of emphasis on partnerships is the single most underrated lever of growth for startups, particularly in the Midwest. I truly believe the best way to build your brand is on […]

Introducing Intelligent Content Optimization

LookBookHQ makes content relevant again by making every moment count.

Introducing Intelligent Content Platform

We live in a noisy, cluttered, busy world. On a daily basis, one of the biggest challenges marketers face is cutting through the noise. We live in an attention-starved economy. The attention span of the average person is short (about 8.25 seconds to be precise) and it’s a precious commodity. So what do you do […]

The Benefits of Servant Leadership

Guest Post by Daniel Incandela I often say that my responsibility as a leader is to drive a vision, defer credit to the right people, get approvals, remove obstacles, find budget, and be nice. My personal leadership style didn’t have a specific ideology attached to it, but I recently learned about Servant Leadership. The concept […]