Introducing Intelligent Content Optimization

LookBookHQ makes content relevant again by making every moment count.

Introducing Intelligent Content Platform

We live in a noisy, cluttered, busy world. On a daily basis, one of the biggest challenges marketers face is cutting through the noise. We live in an attention-starved economy. The attention span of the average person is short (about 8.25 seconds to be precise) and it’s a precious commodity. So what do you do […]

The Benefits of Servant Leadership

Guest Post by Daniel Incandela I often say that my responsibility as a leader is to drive a vision, defer credit to the right people, get approvals, remove obstacles, find budget, and be nice. My personal leadership style didn’t have a specific ideology attached to it, but I recently learned about Servant Leadership. The concept […]

Why I Believe in the Future of Email

And why I believe Sigstr is poised to win in the era of authentic marketing.

Sigstr Future Email

If you’re like most people, you start your day and end your day in your email inbox. With as much talk of newer, emerging channels like Slack or Snapchat, email is still the workhorse of digital marketing. This was true ten years ago, and it’s still true today. Marketers love email for two core reasons […]

5 Eye Opening Traits of High Performing Marketing Orgs

Exclusive Research from Salesforce

High Performing Marketing Orgs

Salesforce recently completed new research identifying the key traits of high performing marketing organizations, and the results are eye opening. The data from over 7,000 marketers around the world provides a roadmap to becoming a high performing marketing organization, and the findings are surprising! The most surprising discovery is, marketing tactics don’t matter. The data […]

[VIDEO] Inside Indiana Tech: Tech Momentum, Challenges and Opportunities, Venture Funding

Tech Town Hall with Gerry Dick from Inside INdiana Business

Indiana tech

If you have followed the Indy tech scene, you will recognize the name Gerry Dick who helps shine the spotlight on Indiana businesses through his Inside INdiana Business broadcasts. I have long admired Gerry’s ability to highlight others and encourage the ecosystem. As part of a special broadcast, I was able to join the IIB […]

How to Succeed as a CMO Today

Evolution of the Modern CMO

CMO

In 2006, I took my first role as a CMO of a B2B software company. I can remember the reaction of my friends and peers like it was yesterday. A neighbor asked how I became a Chief Medical Officer (a different kind of CMO) so quickly, and I think the rest thought I had simply […]

Making the Most of Coffee Meetings

coffee meetings

Ever since IBM acquired Xtify, I have been flooded with requests to “have” coffee. Whether deserved or not, an exit to a sought-after acquirer makes you a pseudo-oracle.  I am usually flattered, often assent, but too frequently disappointed.  Some people just don’t know how to prepare for coffee. In an age of ubiquitous Starbucks and […]

Terminus and the Account-Based Marketing Revolution

Terminus

If you take a look back on the waves of innovation in marketing cloud technology, you will notice that a big category seems to emerge every four to five years. Dating back to the dotcom era, it was the emergence of CRM platforms, then email marketing platforms, followed by social, and marketing automation. In these […]

5 Steps to Building Your Marketing Team

Focus on These 5 Areas to Drive Impact

Marketing Team

Guest Post by Daniel Incandela When building out a marketing function, there are an endless number of things you can do. And that’s the problem. Earlier this year, the Wall Street Journal reported that the average tenure of a Chief Marketing Officer dropped another 6 months in the past two years. That puts the total […]