Marketing as an Accountable Revenue Function

marketing revenue

It shocks me that so many marketers today still have a “sales vs. marketing” mentality. The way I see it, we all have the same collective goal – to make sure sales hits their numbers. But too many marketers are still running from the metrics instead of towards them – and that has to stop. […]

5 Essentials of Building Effective Partnerships

Takeaways from two leading startup execs.

The fastest way to build a brand is on the shoulders of giants. However, I often see companies struggling to know how to unlock the power of partnerships. It’s certainly one thing that non-coastal startups can learn from the coastal companies… I recently wrote about how this is one of the most underrated growth drivers […]

The Power of Partnerships with Terminus and Sigstr

Join me for a live video conversation with Sangram Vajre and Dan Hanrahan

Please join me for a live video conversation on October 31st with Sangram Vajre (CMO and Cofounder of Terminus) and Dan Hanrahan (Founder and President of Sigstr). Both Sigstr and Terminus have increased their emphasis on partnerships, specifically, with HubSpot. Sangram and Dan will share their insights for building win-win partnerships, how to navigate the […]

The Benefits of Servant Leadership

Guest Post by Daniel Incandela I often say that my responsibility as a leader is to drive a vision, defer credit to the right people, get approvals, remove obstacles, find budget, and be nice. My personal leadership style didn’t have a specific ideology attached to it, but I recently learned about Servant Leadership. The concept […]

How to Succeed as a CMO Today

Evolution of the Modern CMO

CMO

In 2006, I took my first role as a CMO of a B2B software company. I can remember the reaction of my friends and peers like it was yesterday. A neighbor asked how I became a Chief Medical Officer (a different kind of CMO) so quickly, and I think the rest thought I had simply […]

Terminus and the Account-Based Marketing Revolution

Terminus

If you take a look back on the waves of innovation in marketing cloud technology, you will notice that a big category seems to emerge every four to five years. Dating back to the dotcom era, it was the emergence of CRM platforms, then email marketing platforms, followed by social, and marketing automation. In these […]

5 Steps to Building Your Marketing Team

Focus on These 5 Areas to Drive Impact

Marketing Team

Guest Post by Daniel Incandela When building out a marketing function, there are an endless number of things you can do. And that’s the problem. Earlier this year, the Wall Street Journal reported that the average tenure of a Chief Marketing Officer dropped another 6 months in the past two years. That puts the total […]

Meet The 7 Personas Of The Modern CMO

No Marketer is an Island

CMO

This article was originally a top performing post on CMO.com. The CMO role is truly unique. Unlike the more established C-suite roles, such as CEO, CFO, and COO, the CMO is relatively new—and thus more immature. Roles like these take years (even decades) to define and grow into. Complicating reality even more: Of all the roles […]

A New Era of Marketing: Business to Human

B2B and B2C are Dead; Being Relevant Demands Authenticity

Marketing: business to human

This article was originally a contributed post to Convince and Convert. As I reflect on over 20 years in marketing, I’ve come to an obvious, yet important realization: Marketing just isn’t the same as it once was. And that’s okay. In fact, it’s more than okay—it’s the way it should be. In the past, marketing […]