How to Succeed as a CMO Today

Evolution of the Modern CMO

In 2006, I took my first role as a CMO of a B2B software company. I can remember the reaction of my friends and peers like it was yesterday. A neighbor asked how I became a Chief Medical Officer (a different kind of CMO) so quickly, and I think the rest thought I had simply […]

Terminus and the Account-Based Marketing Revolution

If you take a look back on the waves of innovation in marketing cloud technology, you will notice that a big category seems to emerge every four to five years. Dating back to the dotcom era, it was the emergence of CRM platforms, then email marketing platforms, followed by social, and marketing automation. In these […]

5 Steps to Building Your Marketing Team

Focus on These 5 Areas to Drive Impact

Guest Post by Daniel Incandela When building out a marketing function, there are an endless number of things you can do. And that’s the problem. Earlier this year, the Wall Street Journal reported that the average tenure of a Chief Marketing Officer dropped another 6 months in the past two years. That puts the total […]

Meet The 7 Personas Of The Modern CMO

No Marketer is an Island

This article was originally a top performing post on CMO.com. The CMO role is truly unique. Unlike the more established C-suite roles, such as CEO, CFO, and COO, the CMO is relatively new—and thus more immature. Roles like these take years (even decades) to define and grow into. Complicating reality even more: Of all the roles […]

A New Era of Marketing: Business to Human

B2B and B2C are Dead; Being Relevant Demands Authenticity

This article was originally a contributed post to Convince and Convert. As I reflect on over 20 years in marketing, I’ve come to an obvious, yet important realization: Marketing just isn’t the same as it once was. And that’s okay. In fact, it’s more than okay—it’s the way it should be. In the past, marketing […]

The Fundamentals of a Successful CMO Scorecard

A Scorecard Template from a Marketing Ops Expert

Over the past ten years, I’ve spent plenty of quality time up to my elbows in spreadsheets trying to arrive at the perfect CMO Scorecard. Unfortunately, there are very few products on the market that easily and intuitively present the most important marketing KPIs. To have a clean and concise visual presentation that prevents confusion, […]

Must-Have Metrics for your 2017 Marketing Dashboard

5 Key Metrics to Drive Marketing ROI

Every SaaS marketer I know is in full-swing planning for 2017. After signing up for your marketing commit of demand generation, you’ll have a very specific set of measurable goals to manage. But what else should marketers be evaluating on a regular basis to make sure things are on track? Over the past several years, […]

4 Qualities of the Best Marketing Leaders

Salesforce Marketing Cloudcast: Episode #50

I was thrilled to recently join the Salesforce Marketing Cloudcast for their 50th episode. The show is an exceptional resource for marketers. Heike Young and Joel Book, were key members on my team at ExactTarget, and they do an amazing job hosting the show. In the episode below, we cover a lot of ground, including four […]

What SaaS Companies are Doing Wrong with Their Marketing

SaaStr Podcast: Episode 56

SaaStr Podcast, Tim Kopp and Harry Stebbings

I have been a huge fan and follower of the SaaStr community for a while now. Jason Lemkin and his team at SaaStr are constantly producing fantastic content for SaaS leaders and enthusiasts. A fantastic addition to this was the SaaStr podcast, which was started by rockstar, Harry Stebbings. You may recognize Harry’s name from […]