Demand Gen vs. Branding: Which is More Important?

Demand Gen vs. Branding

This post is the first in a three-part series on Demand Gen. You can find the second and third posts here: “How to Build a Killer Demand Gen Plan” and “Building Your Sales Machine.” Feel free to comment below and share with your team. Where to begin? This is the question many startup founders and marketing […]

Why Gray Hair is Optional for the Modern CMO

Three Trends Revolutionizing Marketing

Modern CMO

Recently, I was interviewed by Kyle Lacy of OpenView Labs for my thoughts on 3 Trends Revolutionizing Marketing. Thanks for reading.     “Not to date myself, but when I started in marketing twenty years ago, it was a totally different world,” says Tim Kopp, former CMO of ExactTarget, advisor, board member, and General Partner at Hyde […]