The Fundamentals of a Successful CMO Scorecard

A Scorecard Template from a Marketing Ops Expert

CMO Scorecard

Over the past ten years, I’ve spent plenty of quality time up to my elbows in spreadsheets trying to arrive at the perfect CMO Scorecard. Unfortunately, there are very few products on the market that easily and intuitively present the most important marketing KPIs. To have a clean and concise visual presentation that prevents confusion, […]

Must-Have Metrics for your 2017 Marketing Dashboard

5 Key Metrics to Drive Marketing ROI

marketing dashboard

Every SaaS marketer I know is in full-swing planning for 2017. After signing up for your marketing commit of demand generation, you’ll have a very specific set of measurable goals to manage. But what else should marketers be evaluating on a regular basis to make sure things are on track? Over the past several years, […]

4 Qualities of the Best Marketing Leaders

Salesforce Marketing Cloudcast: Episode #50

marketing leaders

I was thrilled to recently join the Salesforce Marketing Cloudcast for their 50th episode. The show is an exceptional resource for marketers. Heike Young and Joel Book, were key members on my team at ExactTarget, and they do an amazing job hosting the show. In the episode below, we cover a lot of ground, including four […]

What SaaS Companies are Doing Wrong with Their Marketing

SaaStr Podcast: Episode 56

SaaStr Podcast

I have been a huge fan and follower of the SaaStr community for a while now. Jason Lemkin and his team at SaaStr are constantly producing fantastic content for SaaS leaders and enthusiasts. A fantastic addition to this was the SaaStr podcast, which was started by rockstar, Harry Stebbings. You may recognize Harry’s name from […]

Demand Gen vs. Branding: Which is More Important?

Demand Gen vs. Branding

This post is the first in a three-part series on Demand Gen. You can find the second and third posts here: “How to Build a Killer Demand Gen Plan” and “Building Your Sales Machine.” Feel free to comment below and share with your team. Where to begin? This is the question many startup founders and marketing […]

Why Gray Hair is Optional for the Modern CMO

Three Trends Revolutionizing Marketing

Modern CMO

Recently, I was interviewed by Kyle Lacy of OpenView Labs for my thoughts on 3 Trends Revolutionizing Marketing. Thanks for reading.     “Not to date myself, but when I started in marketing twenty years ago, it was a totally different world,” says Tim Kopp, former CMO of ExactTarget, advisor, board member, and General Partner at Hyde […]