The Fundamentals of a Successful CMO Scorecard

A Scorecard Template from a Marketing Ops Expert

Over the past ten years, I’ve spent plenty of quality time up to my elbows in spreadsheets trying to arrive at the perfect CMO Scorecard. Unfortunately, there are very few products on the market that easily and intuitively present the most important marketing KPIs. To have a clean and concise visual presentation that prevents confusion, […]

The Secret Weapon for Building Great Culture

On Sunday, we witnessed an unbelievable finish to Super Bowl LI. Love the Patriots or hate them, they know how to win. Being a Colts fan, I’m personally not a card-carrying member of the Pats’ Fan Club (not even close), but the power of the Patriots’ culture is hard to deny. They have built a […]

Must-Have Metrics for your 2017 Marketing Dashboard

5 Key Metrics to Drive Marketing ROI

Every SaaS marketer I know is in full-swing planning for 2017. After signing up for your marketing commit of demand generation, you’ll have a very specific set of measurable goals to manage. But what else should marketers be evaluating on a regular basis to make sure things are on track? Over the past several years, […]

The MUST Do’s to Revive Your Marketing Heartbeat

The Single Most Ignored Aspect of Marketing

In the world of healthcare, “CMO” has a totally different meaning than Chief Marketing Officer. Sometimes when sharing my background, professionals in different industries will confuse me as a Chief Medical Officer. While I certainly don’t meet the qualifications for that distinguished role, if I were to put on a medical hat for a day […]

Building Your Sales Machine

5 Simple Inputs & Annual Planning Template to Help You Nail It

In my most recent post about building a demand generation plan, we discussed how marketing can use simple math to create a winning formula. But what about the other side of the equation? The side that does the selling. I’ve never held back about marketing needing to align with sales to be successful—but the pendulum […]

4 Qualities of the Best Marketing Leaders

Salesforce Marketing Cloudcast: Episode #50

I was thrilled to recently join the Salesforce Marketing Cloudcast for their 50th episode. The show is an exceptional resource for marketers. Heike Young and Joel Book, were key members on my team at ExactTarget, and they do an amazing job hosting the show. In the episode below, we cover a lot of ground, including four […]

How to Build a Killer Demand Gen Plan

5 Essential Inputs and a Template to Help You Crush It

How to Build a KIller Demand Gen Plan

I believe crushing demand gen is incredibly important for early stage startups. One of the common executional gaps I see marketing leaders making is not knowing how to build the plan to get there. Truthfully, it’s not that hard – I think we’ve just overcomplicated the issue. Like most things in marketing (and perhaps in business […]

What SaaS Companies are Doing Wrong with Their Marketing

SaaStr Podcast: Episode 56

SaaStr Podcast, Tim Kopp and Harry Stebbings

I have been a huge fan and follower of the SaaStr community for a while now. Jason Lemkin and his team at SaaStr are constantly producing fantastic content for SaaS leaders and enthusiasts. A fantastic addition to this was the SaaStr podcast, which was started by rockstar, Harry Stebbings. You may recognize Harry’s name from […]

Marketing, Scaling, & Investing in Startups

Tim Kopp Scott Dorsey High Alpha

Recently, I sat down with Scott Dorsey for High Alpha’s monthly speaker series. Scott is not only a great friend, but an incredible leader who I was privileged to work alongside at ExactTarget. In the video below, we cover some of my passion topics: Scaling marketing efforts and driving demand Sales and marketing alignment Investing […]

Demand Gen vs. Branding: Which is More Important?

Demand Gen vs. Branding

This post is the first in a three-part series on Demand Gen. You can find the second and third posts here: “How to Build a Killer Demand Gen Plan” and “Building Your Sales Machine.” Feel free to comment below and share with your team. Where to begin? This is the question many startup founders and marketing […]