What SaaS Companies are Doing Wrong with Their Marketing

SaaStr Podcast: Episode 56

SaaStr Podcast, Tim Kopp and Harry Stebbings

I have been a huge fan and follower of the SaaStr community for a while now. Jason Lemkin and his team at SaaStr are constantly producing fantastic content for SaaS leaders and enthusiasts. A fantastic addition to this was the SaaStr podcast, which was started by rockstar, Harry Stebbings. You may recognize Harry’s name from […]

Marketing, Scaling, & Investing in Startups

Tim Kopp Scott Dorsey High Alpha

Recently, I sat down with Scott Dorsey for High Alpha’s monthly speaker series. Scott is not only a great friend, but an incredible leader who I was privileged to work alongside at ExactTarget. In the video below, we cover some of my passion topics: Scaling marketing efforts and driving demand Sales and marketing alignment Investing […]

Demand Gen vs. Branding: Which is More Important?

Demand Gen vs. Branding

This post is the first in a three-part series on Demand Gen. You can find the second and third posts here: “How to Build a Killer Demand Gen Plan” and “Building Your Sales Machine.” Feel free to comment below and share with your team. Where to begin? This is the question many startup founders and marketing […]

The One Way to Guarantee You Won’t Succeed in Business

Succeed in Business - Prioritization

This post originally was published on LinkedIn Pulse. I’ll confess, as I’ve advanced throughout my career, this has been my singular biggest challenge. My appetite is often bigger than my stomach when it comes to workload. Unfortunately, the problem only gets more complicated with time. What is most important? Where is my time best invested? […]

My Recommended Reading List

Table of Contents: Business and Leadership: Good to Great: Why Some Companies Make the Leap…And Others Don’t Great by Choice: Uncertainty, Chaos, and Luck – Why Some Thrive Despite Them All The First 90 Days: Proven Strategies for Getting Up to Speed Faster and Smarter, Updated and Expanded The Breakthrough Company: How Everyday Companies Become […]

Why Gray Hair is Optional for the Modern CMO

Three Trends Revolutionizing Marketing

Modern CMO

Recently, I was interviewed by Kyle Lacy of OpenView Labs for my thoughts on 3 Trends Revolutionizing Marketing. Thanks for reading.     “Not to date myself, but when I started in marketing twenty years ago, it was a totally different world,” says Tim Kopp, former CMO of ExactTarget, advisor, board member, and General Partner at Hyde […]

A Marketer’s Tribute to Grilling

May is my favorite time of year. In Indianapolis, it means everything is in bloom, Memorial Day is around the corner, and you can literally smell the burning rubber from the Indianapolis Motor Speedway! In my house, it also means it’s time to fire up the grill. I must have had marketing on the brain […]

Is Marketing the Linchpin of Building Culture?

5 Basics that Lead to a Genuine, Lasting Culture

Linchpin of Culture

“People are a company’s greatest asset.” Does this sound familiar? I am sure we all have heard this phrase repeated countless times. These are wise words that I firmly believe in. However, talk is very cheap. Perhaps a better question is how many company leaders do you actually see treating employees as their greatest asset? […]