Marketing as an Accountable Revenue Function

marketing revenue

It shocks me that so many marketers today still have a “sales vs. marketing” mentality. The way I see it, we all have the same collective goal – to make sure sales hits their numbers. But too many marketers are still running from the metrics instead of towards them – and that has to stop. […]

5 Essentials of Building Effective Partnerships

Takeaways from two leading startup execs.

The fastest way to build a brand is on the shoulders of giants. However, I often see companies struggling to know how to unlock the power of partnerships. It’s certainly one thing that non-coastal startups can learn from the coastal companies… I recently wrote about how this is one of the most underrated growth drivers […]

The Most Underrated Growth Driver for Startups

The Fastest Way to Build Brand and Fuel Growth

The Most Underrated Growth Driver for Startups

One of the most common pieces of advice I share with founders whenever possible is to focus on channel partnerships. In my opinion, the lack of emphasis on partnerships is the single most underrated lever of growth for startups, particularly in the Midwest. I truly believe the best way to build your brand is on […]

Introducing Intelligent Content Optimization

LookBookHQ makes content relevant again by making every moment count.

Introducing Intelligent Content Platform

We live in a noisy, cluttered, busy world. On a daily basis, one of the biggest challenges marketers face is cutting through the noise. We live in an attention-starved economy. The attention span of the average person is short (about 8.25 seconds to be precise) and it’s a precious commodity. So what do you do […]

Why I Believe in the Future of Email

And why I believe Sigstr is poised to win in the era of authentic marketing.

Sigstr Future Email

If you’re like most people, you start your day and end your day in your email inbox. With as much talk of newer, emerging channels like Slack or Snapchat, email is still the workhorse of digital marketing. This was true ten years ago, and it’s still true today. Marketers love email for two core reasons […]

5 Key Factors to Create An Active Startup Ecosystem Flywheel

startup

This Blog Post has been Adapted from its Original Publication in October 2015 One of the most enjoyable aspects of my role with Hyde Park Venture Partners is getting to see some of the most dynamic tech ecosystems around the country. As a firm we focus on high growth, recurring revenue type businesses – usually […]

Buying Software Should Not Require Magic

G2 Crowd

Some things just don’t make sense, but somehow, we tend to accept them at face value. It’s amazing to me that we can get far more detailed, credible, and real-time reviews on where to go to dinner tonight than I can for a CRM or HR software platform, yet companies spend billions of dollars each […]

The 5 Key Trends Driving a Transformation in SaaS

SaaS

In the past five years, SaaS has become a global phenomenon. As Tom Tunguz recently pointed out, SaaS is not just a trend… it’s here to stay. The past twenty years have seen the software industry increasingly migrate from on-prem solutions to the cloud. SaaS has gone from being the exception to the norm. Last week, […]

The MUST Do’s to Revive Your Marketing Heartbeat

The Single Most Ignored Aspect of Marketing

marketing heartbeat

In the world of healthcare, “CMO” has a totally different meaning than Chief Marketing Officer. Sometimes when sharing my background, professionals in different industries will confuse me as a Chief Medical Officer. While I certainly don’t meet the qualifications for that distinguished role, if I were to put on a medical hat for a day […]

What SaaS Companies are Doing Wrong with Their Marketing

SaaStr Podcast: Episode 56

SaaStr Podcast

I have been a huge fan and follower of the SaaStr community for a while now. Jason Lemkin and his team at SaaStr are constantly producing fantastic content for SaaS leaders and enthusiasts. A fantastic addition to this was the SaaStr podcast, which was started by rockstar, Harry Stebbings. You may recognize Harry’s name from […]