5 Reasons Why B2B Marketing Just Got Sweeter

Account-Based Marketing Leader Terminus Acquires BrightFunnel, Pioneer of B2B Marketing Attribution

Marketers woke up this week to news that cascaded through the martech community: BrightFunnel was being acquired by Terminus. Yes, two incredible companies that marketers love are joining forces to be stronger together. This is a big deal for B2B marketers, but it also matters for sales teams because this duo will help create more […]

Making the Most of Coffee Meetings

coffee meetings

Ever since IBM acquired Xtify, I have been flooded with requests to “have” coffee. Whether deserved or not, an exit to a sought-after acquirer makes you a pseudo-oracle.  I am usually flattered, often assent, but too frequently disappointed.  Some people just don’t know how to prepare for coffee. In an age of ubiquitous Starbucks and […]

Must-Have Metrics for Your Marketing Dashboard

5 Key Metrics to Drive Marketing ROI

Every SaaS marketer I know is in full-swing planning for next year. After signing up for your marketing commit of demand generation, you’ll have a very specific set of measurable goals to manage. But what else should marketers be evaluating on a regular basis to make sure things are on track? Over the past several […]

Building Your Sales Machine

5 Simple Inputs & Annual Planning Template to Help You Nail It

In my most recent post about building a demand generation plan, we discussed how marketing can use simple math to create a winning formula. But what about the other side of the equation? The side that does the selling. I’ve never held back about marketing needing to align with sales to be successful—but the pendulum […]

My Recommended Reading List

Table of Contents: Business and Leadership: Good to Great: Why Some Companies Make the Leap…And Others Don’t Great by Choice: Uncertainty, Chaos, and Luck – Why Some Thrive Despite Them All The First 90 Days: Proven Strategies for Getting Up to Speed Faster and Smarter, Updated and Expanded The Breakthrough Company: How Everyday Companies Become […]