5 Essentials of Building Effective Partnerships

Takeaways from two leading startup execs.

The fastest way to build a brand is on the shoulders of giants. However, I often see companies struggling to know how to unlock the power of partnerships. It’s certainly one thing that non-coastal startups can learn from the coastal companies… I recently wrote about how this is one of the most underrated growth drivers […]

Community Matters: Introducing the Indy Marketing Connection

Community Matters- Introducing the Indy Marketing Connection

I have been fortunate to have had great working experiences as a marketer at P&G, Coca-Cola, WebTrends and ExactTarget, and as a result, the opportunity to live in four amazing cities: Cincinnati, Atlanta, Portland and Indianapolis. In fact, each of these cities has built a real center of gravity around tech and marketing. I believe […]

The Most Underrated Growth Driver for Startups

The Fastest Way to Build Brand and Fuel Growth

The Most Underrated Growth Driver for Startups

One of the most common pieces of advice I share with founders whenever possible is to focus on channel partnerships. In my opinion, the lack of emphasis on partnerships is the single most underrated lever of growth for startups, particularly in the Midwest. I truly believe the best way to build your brand is on […]

Introducing Intelligent Content Optimization

LookBookHQ makes content relevant again by making every moment count.

Introducing Intelligent Content Platform

We live in a noisy, cluttered, busy world. On a daily basis, one of the biggest challenges marketers face is cutting through the noise. We live in an attention-starved economy. The attention span of the average person is short (about 8.25 seconds to be precise) and it’s a precious commodity. So what do you do […]

Why I Believe in the Future of Email

And why I believe Sigstr is poised to win in the era of authentic marketing.

Sigstr Future Email

If you’re like most people, you start your day and end your day in your email inbox. With as much talk of newer, emerging channels like Slack or Snapchat, email is still the workhorse of digital marketing. This was true ten years ago, and it’s still true today. Marketers love email for two core reasons […]

[VIDEO] Inside Indiana Tech: Tech Momentum, Challenges and Opportunities, Venture Funding

Tech Town Hall with Gerry Dick from Inside INdiana Business

Indiana tech

If you have followed the Indy tech scene, you will recognize the name Gerry Dick who helps shine the spotlight on Indiana businesses through his Inside INdiana Business broadcasts. I have long admired Gerry’s ability to highlight others and encourage the ecosystem. As part of a special broadcast, I was able to join the IIB […]

Building the Midwest: Money. Liquidity. Talent?

talent

This is a guest post by Nick Cromydas. A funny thing seems to be happening locally in the Midwest startup ecosystem. Raising money no longer seems to be the biggest challenge for early-stage companies. What?! Crazy, right? It’s a big change from what I remember five years ago. Back then, if you wanted to get […]

The Secret Ingredient to Building Effective Relationships

The Power of Mutual Perspective

perspective

A wise man once said to “Seek first to understand, then to be understood.” It seems increasingly rare to find leaders who harness this mindset. Seeking to understand others first is not anyone’s natural tendency. I think this is why it stands out so much when we experience it. In the VC world, we often […]

How to Succeed as a CMO Today

Evolution of the Modern CMO

CMO

In 2006, I took my first role as a CMO of a B2B software company. I can remember the reaction of my friends and peers like it was yesterday. A neighbor asked how I became a Chief Medical Officer (a different kind of CMO) so quickly, and I think the rest thought I had simply […]

5 Key Factors to Create An Active Startup Ecosystem Flywheel

startup

This Blog Post has been Adapted from its Original Publication in October 2015 One of the most enjoyable aspects of my role with Hyde Park Venture Partners is getting to see some of the most dynamic tech ecosystems around the country. As a firm we focus on high growth, recurring revenue type businesses – usually […]