Buying Software Should Not Require Magic

Some things just don’t make sense, but somehow, we tend to accept them at face value. It’s amazing to me that we can get far more detailed, credible, and real-time reviews on where to go to dinner tonight than I can for a CRM or HR software platform, yet companies spend billions of dollars each […]

Terminus and the Account-Based Marketing Revolution

If you take a look back on the waves of innovation in marketing cloud technology, you will notice that a big category seems to emerge every four to five years. Dating back to the dotcom era, it was the emergence of CRM platforms, then email marketing platforms, followed by social, and marketing automation. In these […]

The 5 Key Trends Driving a Transformation in SaaS

In the past five years, SaaS has become a global phenomenon. As Tom Tunguz recently pointed out, SaaS is not just a trend… it’s here to stay. The past twenty years have seen the software industry increasingly migrate from on-prem solutions to the cloud. SaaS has gone from being the exception to the norm. Last week, […]

The Secret Weapon for Building Great Culture

On Sunday, we witnessed an unbelievable finish to Super Bowl LI. Love the Patriots or hate them, they know how to win. Being a Colts fan, I’m personally not a card-carrying member of the Pats’ Fan Club (not even close), but the power of the Patriots’ culture is hard to deny. They have built a […]

Why Saying “No” is Essential to Success

Saying "No" Can Lead to a Better "Yes"

I have a confession to make…somehow I fell into the trap that you can do it all. And the way to “do it all” was to just keep saying yes. Another meeting? Ok. Another “quick” phone call? Why not. Another board role? Sure. You get the idea. The problem is, it’s all a big lie. […]

Must-Have Metrics for your 2017 Marketing Dashboard

5 Key Metrics to Drive Marketing ROI

Every SaaS marketer I know is in full-swing planning for 2017. After signing up for your marketing commit of demand generation, you’ll have a very specific set of measurable goals to manage. But what else should marketers be evaluating on a regular basis to make sure things are on track? Over the past several years, […]

The MUST Do’s to Revive Your Marketing Heartbeat

The Single Most Ignored Aspect of Marketing

In the world of healthcare, “CMO” has a totally different meaning than Chief Marketing Officer. Sometimes when sharing my background, professionals in different industries will confuse me as a Chief Medical Officer. While I certainly don’t meet the qualifications for that distinguished role, if I were to put on a medical hat for a day […]

How to Build a Killer Demand Gen Plan

5 Essential Inputs and a Template to Help You Crush It

How to Build a KIller Demand Gen Plan

I believe crushing demand gen is incredibly important for early stage startups. One of the common executional gaps I see marketing leaders making is not knowing how to build the plan to get there. Truthfully, it’s not that hard – I think we’ve just overcomplicated the issue. Like most things in marketing (and perhaps in business […]

What SaaS Companies are Doing Wrong with Their Marketing

SaaStr Podcast: Episode 56

SaaStr Podcast, Tim Kopp and Harry Stebbings

I have been a huge fan and follower of the SaaStr community for a while now. Jason Lemkin and his team at SaaStr are constantly producing fantastic content for SaaS leaders and enthusiasts. A fantastic addition to this was the SaaStr podcast, which was started by rockstar, Harry Stebbings. You may recognize Harry’s name from […]

Marketing, Scaling, & Investing in Startups

Tim Kopp Scott Dorsey High Alpha

Recently, I sat down with Scott Dorsey for High Alpha’s monthly speaker series. Scott is not only a great friend, but an incredible leader who I was privileged to work alongside at ExactTarget. In the video below, we cover some of my passion topics: Scaling marketing efforts and driving demand Sales and marketing alignment Investing […]