The MUST Do’s to Revive Your Marketing Heartbeat

The Single Most Ignored Aspect of Marketing

In the world of healthcare, “CMO” has a totally different meaning than Chief Marketing Officer. Sometimes when sharing my background, professionals in different industries will confuse me as a Chief Medical Officer. While I certainly don’t meet the qualifications for that distinguished role, if I were to put on a medical hat for a day […]

How to Build a Killer Demand Gen Plan

5 Essential Inputs and a Template to Help You Crush It

How to Build a KIller Demand Gen Plan

I believe crushing demand gen is incredibly important for early stage startups. One of the common executional gaps I see marketing leaders making is not knowing how to build the plan to get there. Truthfully, it’s not that hard – I think we’ve just overcomplicated the issue. Like most things in marketing (and perhaps in business […]

What SaaS Companies are Doing Wrong with Their Marketing

SaaStr Podcast: Episode 56

SaaStr Podcast, Tim Kopp and Harry Stebbings

I have been a huge fan and follower of the SaaStr community for a while now. Jason Lemkin and his team at SaaStr are constantly producing fantastic content for SaaS leaders and enthusiasts. A fantastic addition to this was the SaaStr podcast, which was started by rockstar, Harry Stebbings. You may recognize Harry’s name from […]

Marketing, Scaling, & Investing in Startups

Tim Kopp Scott Dorsey High Alpha

Recently, I sat down with Scott Dorsey for High Alpha’s monthly speaker series. Scott is not only a great friend, but an incredible leader who I was privileged to work alongside at ExactTarget. In the video below, we cover some of my passion topics: Scaling marketing efforts and driving demand Sales and marketing alignment Investing […]

The One Way to Guarantee You Won’t Succeed in Business

Succeed in Business - Prioritization

This post originally was published on LinkedIn Pulse. I am guessing you have more tasks on your to-do list this week than you can possibly accomplish. I am also betting that more days than not you feel overwhelmed by seemingly conflicting priorities and struggle with where to start (or even stop). I’ll confess, as I’ve […]

My Recommended Reading List

Table of Contents: Business and Leadership: Good to Great: Why Some Companies Make the Leap…And Others Don’t Great by Choice: Uncertainty, Chaos, and Luck – Why Some Thrive Despite Them All The First 90 Days: Proven Strategies for Getting Up to Speed Faster and Smarter, Updated and Expanded The Breakthrough Company: How Everyday Companies Become […]

Top 5 Blogs for Any Entrepreneur

Below are five of my favorite sources of content. These authors span the gap of venture capital, SaaS, marketing, tech, and entrepreneurship and the intersection of them all as well. With so much content available, I have found these to be the blogs I read most consistently. Brad Feld – www.feld.com Brad is a world […]

Never Hire People Without These 3 Characteristics

The Importance of Digging Beyond the Candidate's Resume

Never Hire Without These 3 Characteristics

This article originally appeared in the Huffington Post. I’ve been fortunate enough to have hired hundreds of people over the course of my career. Now, I’m certainly not an HR expert, and hiring is not a fool-proof system. However, looking back, my most successful hires weren’t those with a specific degree, experience, or intelligence level […]