Buying Software Should Not Require Magic

Some things just don’t make sense, but somehow, we tend to accept them at face value. It’s amazing to me that we can get far more detailed, credible, and real-time reviews on where to go to dinner tonight than I can for a CRM or HR software platform, yet companies spend billions of dollars each […]

March Marketing Madness

Cutting Through the MarTech Noise as an Operator + Investor

March Marketing Madness

You don’t have to look at the calendar to know that Spring is here… you can feel it in the air. In Indiana, this can only mean one thing: basketball. Living in Indianapolis for the past decade has taught me that life and basketball are virtually inseparable for Hoosiers. With March Madness well underway, we’ve […]

The 5 Key Trends Driving a Transformation in SaaS

In the past five years, SaaS has become a global phenomenon. As Tom Tunguz recently pointed out, SaaS is not just a trend… it’s here to stay. The past twenty years have seen the software industry increasingly migrate from on-prem solutions to the cloud. SaaS has gone from being the exception to the norm. Last week, […]

What SaaS Companies are Doing Wrong with Their Marketing

SaaStr Podcast: Episode 56

SaaStr Podcast, Tim Kopp and Harry Stebbings

I have been a huge fan and follower of the SaaStr community for a while now. Jason Lemkin and his team at SaaStr are constantly producing fantastic content for SaaS leaders and enthusiasts. A fantastic addition to this was the SaaStr podcast, which was started by rockstar, Harry Stebbings. You may recognize Harry’s name from […]

Marketing, Scaling, & Investing in Startups

Tim Kopp Scott Dorsey High Alpha

Recently, I sat down with Scott Dorsey for High Alpha’s monthly speaker series. Scott is not only a great friend, but an incredible leader who I was privileged to work alongside at ExactTarget. In the video below, we cover some of my passion topics: Scaling marketing efforts and driving demand Sales and marketing alignment Investing […]

My Recommended Reading List

Table of Contents: Business and Leadership: Good to Great: Why Some Companies Make the Leap…And Others Don’t Great by Choice: Uncertainty, Chaos, and Luck – Why Some Thrive Despite Them All The First 90 Days: Proven Strategies for Getting Up to Speed Faster and Smarter, Updated and Expanded The Breakthrough Company: How Everyday Companies Become […]

6 Tried and True Strategies to Becoming a SaaS Category Leader

This article originally appeared on Mattermark. Prior to becoming a Venture Capitalist at Hyde Park Venture Partners, I spent the last two decades as an operator in the world of marketing, technology and software. One of the best parts of being in both roles is that I’ve played on the field and now get to watch […]

Top 5 Observations From My First Nine Months as a Venture Capitalist

After spending almost two decades as a hands-on marketer and the past two years as an active angel investor, it’s been almost nine months since I’ve officially made the leap to being a Venture Capitalist (VC) with Hyde Park Venture Partners (HPVP). The past few months have been a challenging and inspiring learning curve as […]