5 Reasons Why B2B Marketing Just Got Sweeter

Account-Based Marketing Leader Terminus Acquires BrightFunnel, Pioneer of B2B Marketing Attribution

Marketers woke up this week to news that cascaded through the martech community: BrightFunnel was being acquired by Terminus. Yes, two incredible companies that marketers love are joining forces to be stronger together. This is a big deal for B2B marketers, but it also matters for sales teams because this duo will help create more […]

Marketing as an Accountable Revenue Function

marketing revenue

It shocks me that so many marketers today still have a “sales vs. marketing” mentality. The way I see it, we all have the same collective goal – to make sure sales hits their numbers. But too many marketers are still running from the metrics instead of towards them – and that has to stop. […]

Introducing Intelligent Content Optimization

LookBookHQ makes content relevant again by making every moment count.

Introducing Intelligent Content Platform

We live in a noisy, cluttered, busy world. On a daily basis, one of the biggest challenges marketers face is cutting through the noise. We live in an attention-starved economy. The attention span of the average person is short (about 8.25 seconds to be precise) and it’s a precious commodity. So what do you do […]

Why I Believe in the Future of Email

And why I believe Sigstr is poised to win in the era of authentic marketing.

Sigstr Future Email

If you’re like most people, you start your day and end your day in your email inbox. With as much talk of newer, emerging channels like Slack or Snapchat, email is still the workhorse of digital marketing. This was true ten years ago, and it’s still true today. Marketers love email for two core reasons […]

Building the Midwest: Money. Liquidity. Talent?

talent

This is a guest post by Nick Cromydas. A funny thing seems to be happening locally in the Midwest startup ecosystem. Raising money no longer seems to be the biggest challenge for early-stage companies. What?! Crazy, right? It’s a big change from what I remember five years ago. Back then, if you wanted to get […]

The Secret Ingredient to Building Effective Relationships

The Power of Mutual Perspective

perspective

A wise man once said to “Seek first to understand, then to be understood.” It seems increasingly rare to find leaders who harness this mindset. Seeking to understand others first is not anyone’s natural tendency. I think this is why it stands out so much when we experience it. In the VC world, we often […]

5 Key Factors to Create An Active Startup Ecosystem Flywheel

startup

This Blog Post has been Adapted from its Original Publication in October 2015 One of the most enjoyable aspects of my role with Hyde Park Venture Partners is getting to see some of the most dynamic tech ecosystems around the country. As a firm we focus on high growth, recurring revenue type businesses – usually […]

Buying Software Should Not Require Magic

G2 Crowd

Some things just don’t make sense, but somehow, we tend to accept them at face value. It’s amazing to me that we can get far more detailed, credible, and real-time reviews on where to go to dinner tonight than I can for a CRM or HR software platform, yet companies spend billions of dollars each […]

March Marketing Madness

Cutting Through the MarTech Noise as an Operator + Investor

Marketing

You don’t have to look at the calendar to know that Spring is here… you can feel it in the air. In Indiana, this can only mean one thing: basketball. Living in Indianapolis for the past decade has taught me that life and basketball are virtually inseparable for Hoosiers. With March Madness well underway, we’ve […]

The 5 Key Trends Driving a Transformation in SaaS

SaaS

In the past five years, SaaS has become a global phenomenon. As Tom Tunguz recently pointed out, SaaS is not just a trend… it’s here to stay. The past twenty years have seen the software industry increasingly migrate from on-prem solutions to the cloud. SaaS has gone from being the exception to the norm. Last week, […]