- Messaging: The Greatest Sales Deck I’ve Ever Seen
- SDR: 2016 Bridge Group Sales Development Metrics and Benchmark Report
- Org Structure: A Framework for SDR:AE Mapping
- PR: Why Most Startups Suck at PR and How to Fix it to Get More Press Right Now
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Demand Gen Playbook:
- Part 1: Demand Gen vs. Branding: Which is more Important?
- Part 2: How to Build a Killer Demand Gen Plan (Lead Gen Template)
- Part 3: Building Your Sales Machine (Sales Hiring Planning Template)
- Go To Market: The Essential Go To Market Math For Beating Your SaaS Startup’s Growth Targets
- Guy Turner’s Cash Efficiency Ratio: Is Your Startup Cash Efficient?
- Customer Acquisition: Optimizing the SaaS LTV/CAC Ratio
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